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Business Woman

Transcript: Business Woman Research Media Influence on our perception: The Proposal “The witch is on her broom!” “Do you prefer Margaret or satin’s mistress?” “Pie nuts and the whole spectrum of human emotion.” Communication Accomodation Theory Which type of speaker do you believe earns more in the business world? A masculine speaker 95% A feminine speaker 5% Change Preview Since men are the dominant group in society, the male perception is also dominant. Women’s perceptions and systems of perceiving are seen as less competent. (cc) photo by Metro Centric on Flickr Research Why has the term "business woman" received such a negative connotation in the past few years? Budapest San Francisco "If we want things to change, it has to start with us. The next time you are faced with making a snap judgment about another woman, think twice. When you decide not to support a woman-owned business, I hope it’s based on lack of merits and not because it’s run by a woman." Stockholm 15.4% of women hold coporate officer positions 14.8% of women hold board seats 2.4% of women hold chief executive titles This means that women only represent 6.7% of Fortune 500 top earners (cc) photo by jimmyharris on Flickr (cc) photo by Franco Folini on Flickr Double click to crop it if necessary Do you think women will ever hold the position of dominance in society? 33% said no. 12% said yes. 55% said potentially. Become a member of ABWA! Do you think the women in Sex and the City represent business women? Yes 23% No 49% Other 28% Fortune 500 Companies Media's depiction of a Business Woman Does gender and genrational differences affect the opinion of business woman? What can we do as potential business women to change this image? Be supportive of others and look at the skills we are given to our advantage. (cc) photo by Metro Centric on Flickr To bring together businesswomen of diverse occupations and to provide opportunities for them to help themselves and others grow personally and professionally through leadership; education, networking support and national recognition. Does the media influence how we define a typical business woman? Yes 82% No 3% Depends on the person 16% Muted Group Theory

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